Target Moves Forward with Bullseye Mobile, Adds Tech Suppport
Aug 25, 2010, 10:12 AM by Eric M. Zeman
Target has launched a new mobile phone sales business both online and within its retail stores. The new service, which is being made possible through a partnership with RadioShack, will allow customers to purchase cell phones and service from AT&T, T-Mobile and Verizon Wireless. The phone sales, which are being branded Bullseye Mobile (not Target nor RadioShack), will be available via kiosks that will be built into Target's retail locations throughout the remainder of 2010 and into 2011. In conjunction with the retail presence, Target has also launched the Target Mobile Store online, which consumers can also use to purchase mobile goods and services. In addition to the new sales channels, Target is also offering phone-based customer support for electronics devices that it sells.