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Nokia Launches Luxury Phone Company

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Jan 21, 2002, 2:53 PM by (staff)
updated Jan 21, 2002, 7:10 PM

Vertu Ltd., the world's first luxury mobile phone company, was launched by Nokia today, offering hand-crafted cellular phones, adorned with gold or platinum, and costing more than $20,000. Vertu will start selling its phone range in the United States, Europe and Asia by mid-2002, the company said. A special key on the side of the phone will allow clients to connect to the Vertu Concierge service, a team of operators who have, for example, specialized travel and entertainment information, and offer assistance in major cities around the world.

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