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ESPN To Launch MVNO in 2005

Dec 1, 2004, 7:10 PM by (staff)

ESPN and Sprint today announced ESPN Mobile, ESPN's own national wireless service specifically targeted at sports fans. The service will launch in 2005, using the Sprint PCS network. ESPN Mobile will sell ESPN-branded handsets, accessories and applications. Such applications will include sports news, commentary, analysis, statistics, ring tones, graphics, photos and logos, as well as streaming audio and video. ESPN Mobile will be responsible for billing, customer relations, pricing, packaging, distribution and other operational aspects of the business. The offering will be structured as an MVNO (Mobile Virtual Network Operator), with Sprint supplying network infrastructure and spectrum, similar to Sprint's relationship with Virgin Mobile.

source: Sprint

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Comments

This forum is closed.

This forum is closed.

lboogie

Dec 2, 2004, 10:42 AM

What? Okay?

Not to be negative, I just don't think that it will last.

SPCSVZWJeff

It will last if it has enough exposure. I can see ESPN marketing the daylights out of this thing. The only question is how many raving ESPN fans are out there. We have seen Virgin Mobile capture the youth prepaid market by niche branding. Why not ESPN...
(continues)

...

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