Sprint CEO: We Want to Be the Good Guys
Aug 8, 2012, 10:21 AM by Eric M. Zeman
Sprint is making strategic business decisions specifically to differentiate itself from its competitors in a positive way, according to CEO Dan Hesse. Hesse believes that some of the changes being made by other providers, such as AT&T and Verizon Wireless, are not popular with customers. Sprint will not make similar missteps, said Hesse. For example, Hesse pointed out that Sprint will not implement tiered or shared data plans and will continue to offer unlimited data because that's what Sprint believes is the best thing to do for its customers. At the end of the day, "Who are we?" Hesse posed. "We're the good guys." Hesse believes this and other initiatives, such as its environmental programs, and safety and security apps and services, will help set it apart from other players in the market in a meaningful way that will be attractive to consumers and lead to long-term growth for the company.
source: Sprint
Samsung Refreshes Galaxy S Series with S Pen, New Cameras
AST SpaceMobile Successfully Launches First Five Commercial Sats
Motorola Gives its Stylus Phone a Spec Bump
Comments
Seriously
I think its comical that people actually think Sprint will be able sustain unlimited data plans. Just like with their mobile broadband services, they will go tired. Spectrum deficiency isn't just a Verizon or AT&T problem. When AT&T first switched away from unlimited plans, Verizon marketed the fact they still offered it..... Sprint is doing the same and will eventually move to tiered plans, specially if their "good guy" approach works.
Unlimited plans in general cannot be sustained over the long term because they are a promise that no one can keep, wireless bandwidth is a finite resource, you can't promise someone unlimited usage of a finite resource.
...
I feel bad for Sprint
Sprint seems to be forever doomed to the bad decisions made 7 years ago with the Nextel merger and the decision to ditch Flash-OFDM for WiMax. (Not sure if Flash-OFDM would've been more successful long term, but at least it was functional back in 2005) , and to have their WiMax network operated by a consortium that somehow left Sprint footing the bill but lacking the authority to quickly abandon this dead-end technology quickly.
They got a bunch of useless spectrum, brought a bunch of low-rent customers to Sprint stores (from 2006 to 2010 almost every time I went to a Sprint store someone was being arrested over a billing dispute or credit deposit fee), and are stuck with a '4G' network so damn slow it makes AT&T's perpetually clogged 3G ...
(continues)
They got a bunch of useless spectrum, brought a bunch of low-rent customers to Sprint stores (from 2006 to 2010 almost every time I went to a Sprint store someone was being arrested over a billing dispute or credit deposit fee), and are stuck with a '4G' network so damn slow it makes AT&T's perpetually clogged 3G ...
(continues)
I agree with your whole piece. I'd like to include a name change won't hurt either. I don't understand the reason they hold on to the Sprint name does it have something behind it.
As I see it the names Sprint and even At&t have a bad following. ...
(continues)
As I see it the names Sprint and even At&t have a bad following. ...
(continues)
For once I half agree with you. Sprint screwed up big time when they bought Nextel. I was running a cellphone store at the time, and couldn't for the life of me figure out why I would ever want to sell a Nextel plan to a customer knowing they wouldn't...
(continues)
(continues)
????????????????
What the????
Dan Hesse wants to maintain unlimited data plans for Sprint customers, and this is the forum's response?
I never cease to be amazed by the moronic babblings of uninformed, teenie-boppers who invade these forums to do nothing other than concoct negative spin over positive things a carrier is doing.
If they offer better coverage, they say it's bigger but not better. If they offer cheaper prices, they say it's because the service isn't as good. If they say they placed high in a survey, they claim that all surveys are bs. On and on they go.
Hey, here's a nickle's worth of free advice: the next time some carrier is doing something good but you don't care because you don't like them, ignore that post and enjoy the carrier ...
(continues)
Dan Hesse wants to maintain unlimited data plans for Sprint customers, and this is the forum's response?
I never cease to be amazed by the moronic babblings of uninformed, teenie-boppers who invade these forums to do nothing other than concoct negative spin over positive things a carrier is doing.
If they offer better coverage, they say it's bigger but not better. If they offer cheaper prices, they say it's because the service isn't as good. If they say they placed high in a survey, they claim that all surveys are bs. On and on they go.
Hey, here's a nickle's worth of free advice: the next time some carrier is doing something good but you don't care because you don't like them, ignore that post and enjoy the carrier ...
(continues)
Extremely well said
...
Seems like Sprint has given up chasing #1
and is content with trying to carve a niche for themselves. I think it's a far better business plan.
I think that is a very very good point. Budget conscious wireless. Sprint is pretty innovative at times. They were the ones that came up with the $50 unlimited with Boost, that got the ball rolling on a bunch of other mimic plans. I personally feel li...
(continues)
(continues)
...
Captain Ahash said:
and is content with trying to carve a niche for themselves. I think it's a far better business plan.
Exactly right, I retailed sprint for the better part of 3 years, and watched as the custoemrs ...
(continues)
I don't think they have a choice. They're years behind ATT and VZW with having a real 4G that works with anything close to the existing coverage of ATT or VZW.
That, to me, is the difference maker. Why should I or anyone wait for 4G/LTE (wait y...
(continues)
That, to me, is the difference maker. Why should I or anyone wait for 4G/LTE (wait y...
(continues)
How sweet
Hey, I'll admit it I don't like VZW's shared data plans. My bill went up. And I even like less that they don't give you a choice, unlike ATT.
But I think customers want their service to work. Although I recently witnessed an VZW rep in the store explaining to a gal who was complaining about how her bill had gone up. The rep told her "You get what you pay for, we're the best and you're paying for it." 😳
I was a little surprised at that. So "The good guys" may get some defectors but when TMO is now faster than you. Don't expect them to coming to Sprint in droves.
But I think customers want their service to work. Although I recently witnessed an VZW rep in the store explaining to a gal who was complaining about how her bill had gone up. The rep told her "You get what you pay for, we're the best and you're paying for it." 😳
I was a little surprised at that. So "The good guys" may get some defectors but when TMO is now faster than you. Don't expect them to coming to Sprint in droves.
What about if service is leaps and bounds better after Network Vision is completed....do you think that people will run to Sprint? I think it's possible.
I think it would be a good thing if Sprint gave Verizon & AT&T some problems.
It's nice to...
(continues)
I think it would be a good thing if Sprint gave Verizon & AT&T some problems.
It's nice to...
(continues)
...
I can't believe that Sprint is crowing about 'unlimited data' while throttleing their customers.
What a joke
What a joke
...
I am excited for Sprint to deploy LTE in the Detroit area. I really want to leave AT&T for Sprint.... I am just waiting for Sprint to bring network vision to the D. Hopefully they don't disappoint me and can gain new customers through network vision....
(continues)
(continues)
Thanks for trolling.
...
