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How a Sprint Phone Is Born

Intro Deciding Branding Certifying Timing Conclusion Comments 15

More cell phones are sold in the U.S. each year than cars, TVs, computers, and other appliances combined. They are some of the most advanced and complicated devices on the planet — and many of them can be purchased for just $100 or $200.

The amount of time and money investment Sprint — and other carriers — have to make to offer a single cell phone is staggering. Perhaps what made the deepest impression on me is the sheer number of people involved and the number of tests that need to be performed. The players span the globe.

It's an incredible process that I am thankful Sprint allowed Phone Scoop to more fully understand.

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