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Feb 19, 2013, 10:47 AM: And the presentation is over! Time to get some hands-on.

Feb 19, 2013, 10:47 AM: It will be in silver or black, and can choose between 16GB or 32GB storage sixes. HTC is saying that people will be able to trade-in their current phone and get at least $100 towards the HTC One.

Feb 19, 2013, 10:46 AM: The One will launch with 80 carrier partners and will ship in late March. In the US, AT&T, Sprint, and T-Mobile will carry the device. Where's Verizon???

Feb 19, 2013, 10:46 AM: Mike Woodward, HTC Americas President, says the HTC One is "the best phone ever made." Bold statement, indeed.

Feb 19, 2013, 10:45 AM: Features a matte aluminum finish, uses Gorilla Glass on the display, and drilled speaker holes. there are plastic bands here and there on the phone to allow radio signals to pass through.

Feb 19, 2013, 10:44 AM: HTC is showing off how it mills the aluminum. Nothing like seeing a block of metal transformed into a gadget!

Feb 19, 2013, 10:43 AM: They are finally talking about the hardware design. HTC made the One so that it could include as much metal as possible. Huzzah for aluminum.

Feb 19, 2013, 10:41 AM: Zoe can combine shots into sequences, take out people or objects, and shuffle all the content however you want.

Feb 19, 2013, 10:40 AM: The Zoes automatically take photos and videos and creates real-time movies, not just static photo albums. They called them highlight movies and automatically add music, effects, crossfades, and so on. HTC believes Zoes really change how you capture and share your life.

Feb 19, 2013, 10:38 AM: HTC is introducing HTC Zoe, which captures high-rez photos and a short video at the same time. Capture not just a window of time, but a moment of time. The Zoe software brings the photo gallery to life. Want Zoes to tell a story.

Feb 19, 2013, 10:38 AM: Based on the sample shots from the HTC One and two unnamed competitor devices, the HTC produces better low-light shots.

Feb 19, 2013, 10:37 AM: "The era of the megapixel is over." HTC is debuting the UltraPixel camera that captures 300% more light than traditional sensors that are better at low-light.

Feb 19, 2013, 10:36 AM: Bottom line here, HTC is pitching bigger, better pixels for improving the camera experience rather than a huge megapixel count as a sales tactic.

Feb 19, 2013, 10:35 AM: The One has an "entirely new camera technology. The focus on megapixels is irrelevant." Bigger pixels take in more light. It's pure physics.

Feb 19, 2013, 10:34 AM: The One makes it easier to switch from front to back cameras by swiping across the screen.

Feb 19, 2013, 10:34 AM: Now HTC is talking about the camera experience.

Feb 19, 2013, 10:33 AM: The One features an IR blaster built in so it can be used as a universal remote to control your living room electronics (TV, stereo, etc.)

Feb 19, 2013, 10:32 AM: This noise cancellation tech also works with the One's phone calling capabilities to make for a better calling experience.

Feb 19, 2013, 10:32 AM: The One uses new technology to capture good quality audio even at concerts, where most of the time the volume of the music would overwhelm the microphones.

Feb 19, 2013, 10:31 AM: Talking about how most phones cannot record concernts.

Feb 19, 2013, 10:31 AM: HTC has designed a new media player to take advantage of the cloud that will pull-down lyrics and other data ti display it with the music.

Feb 19, 2013, 10:30 AM: Why front-facing stereo speakers? People here in stereo. Sound is directional, and the screen is on the front of the phone. Gives you clearer sound than ever before.

Feb 19, 2013, 10:30 AM: The HTC One has "Boom Sound" which is composed of two stereo speakers on the front of the device to deliver impressive sound.

Feb 19, 2013, 10:29 AM: Becker is recalling the company's partnership with Beats Audio and is discussing how people are sharing more and more video content with others.

Feb 19, 2013, 10:29 AM: Users can add whatever content they want to the home screen. HTC calls Blink the "entry point" to the device.

Feb 19, 2013, 10:28 AM: Tons of content partners for this service on the One. It is not unlike Live Tiles on devices that run Windows Phone, at least through my eyes.

Feb 19, 2013, 10:28 AM: Jason Becker, lead designer, is on stage now again discussing Blink Feed for making the home screen a live feed of content.

Feb 19, 2013, 10:27 AM: So far HTC is talking mostly about software, so here comes one of the designers to talk hardware!

Feb 19, 2013, 10:27 AM: And Jason is back!

Feb 19, 2013, 10:27 AM: ESPN believes its partnership with HTC will further the evolution of how people enjoy sports *groan*.

Feb 19, 2013, 10:26 AM: ESPN sees technology as an advancer, loves that fans use tech to make the experience better.

Feb 19, 2013, 10:25 AM: Some guy from ESPN is here talking about how the company wants to serve fans, who are increasingly going mobile.

Feb 19, 2013, 10:24 AM: HTC has a new partnership with ESPN to help deliver cutting edge sports content to the HTC One with Blink Feed.

Feb 19, 2013, 10:24 AM: HTC is calling this Blink Feed, a constantly updating stream of info from friens, social networks, news, sites, etc. Has partnered with 1,400 content partners to make sure Blink Feed delivers a massive amount of info to the user.

Feb 19, 2013, 10:23 AM: HTC says phones should not be build on an antiquated desktop model, but should use a feed model.

Feb 19, 2013, 10:22 AM: Complete visual redesign so that it is clean and modern in its appearance.

Feb 19, 2013, 10:22 AM: And HTC announces HTC Sense 5!

Feb 19, 2013, 10:21 AM: HTC says it understands better how people want to interact with their technology.

Feb 19, 2013, 10:21 AM: HTC says its stunning design and build quality break new ground in the smartphone world.

Feb 19, 2013, 10:20 AM: They are showing us a crazy close-up video of the One, a new smartphone that looks to be made mostly of metal (yay!)

Feb 19, 2013, 10:20 AM: "I am proud to introduce you to the new HTC One."

Feb 19, 2013, 10:19 AM: HTC says it wants to deliver better experiences, better music, photos, social networking, and so on. It wants to "take a bold step forward to deliver something that's new and fresh."

Feb 19, 2013, 10:18 AM: Jason is talking about the devices HTC has fielded in the last year, especially its One Series.

Feb 19, 2013, 10:18 AM: Jason Mackenzie, HTC's North American President, has taken the stage.

Feb 19, 2013, 10:18 AM: "Welcome to the reveal of HTC's latest innovation."

Feb 19, 2013, 10:17 AM: From a few feet away, I have to say the phone looks a bit like the Apple iPhone 5. Interesting. See photos below.

Feb 19, 2013, 10:16 AM: There appear to be several new devices, which people here ar referring to as the "HTC One" floating around the aisles before the event starts. It's a slim, metallic phone that appears to be available in black and silver.

Feb 19, 2013, 10:15 AM: OK, sounds like things are about to start. They mentioned "syncing the feed from London," so it is possible they're going to livestream the London event to the folks in NYC.

Feb 19, 2013, 10:11 AM: ...aaaaand things are running a bit late. Keep in mind, there's a simultaneous event taking place in London, so the teams here in NYC and there in London need to coordinate on the timing.

Feb 19, 2013, 10:07 AM: The room is absolutely packed. HTC could not have crammed more chairs into the space. There's less room here than in the back row of a crowded 737.

Feb 19, 2013, 10:04 AM: HTC staffers were walking around outside the venue using a mysterious device that we can only assume is the new hardware we're about to see.

Feb 19, 2013, 10:02 AM: The room is small, with rows of chairs packed tightly together. We're staring at a big screen with a montage of photos. There are no HTC execs here at the NYC event, as they (CEO Peter Chou, et. al.) are all in London for the event there. That means we're not really sure who's going to be presenting this morning.

Feb 19, 2013, 10:00 AM: Hello! Phone Scoop is on site at the HTC event in New York City. We waited out in the cold for about an hour, but things are kicking off in a few moments.