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Sprint and Telefonica Strike Mobile Advertising Pact

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Feb 20, 2013, 10:18 AM by Eric M. Zeman

Sprint today announced that it has formed an advertising alliance with European mobile network giant Telefonica. The organizations will use their combined size, some 370 million customers in total, to help other companies design and deliver ad campaigns that reach people in the U.S., Europe, Latin America, and eventually Asia. According to Sprint, all its customers will continue to see ads both online and inside mobile apps. Those who've opted into usage-based ads will see ads that are more relevant to their interests. Thanks to this alliance with Telefonica, Sprint customers can expect to see more ads from European brands, while Telefonica's customers will begin to see more ads from American brands. Sprint customers can control their ad preferences online or via their handset account tools.

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