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G, Vu, F, and LII Define LG's Smartphone Naming System

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Feb 24, 2013, 5:17 PM by Eric M. Zeman

LG today provided some clarification on the naming convention it will use for its smartphones moving forward. LG's Android devices will fall into one of four categories: G, Vu, F, and LII. The G Series includes phones such as the Optimus G and Optimus G Pro, which are the Korean firm's flagship models. G Series devices will include the best features and most cutting-edge specs, such as HD displays, fast processors, excellent cameras, and 4G. Next down the line is the Vu Series, including the Vu and Vu II. The Vu Series' defining characteristic will always be the phablet form factor with large displays, though they will share other features with the G Series. The F Series are what LG considers to be everyday 4G LTE devices, such as the recently announced F5 and F7. They will offer mid-range specs at affordable prices. The new LII Series devices, including the L3, L5, and L7, are 3G phones that offer good design and entry-level specs at a low price point. All phones in the G, Vu, F, and LII Series will continue to include LG's user interface customizations and features.

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