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U.S. Cellular to Sell Apple Products this Year

May 3, 2013, 8:36 AM by Eric M. Zeman

U.S. Cellular may soon offer its customers the Apple iPhone, according to CEO Mary Dillon. Dillon was coy about actually naming the iPhone, but said the company will sell "Apple products later this year." U.S. Cellular is one of the few major carriers that doesn't offer the iPhone. "By further strengthening our device portfolio, we'll give consumers another great reason to switch to U.S. Cellular, and enable our existing customers to choose from an even wider variety of iconic smartphones, and enjoy the outstanding U.S. Cellular customer experiences they deserve," said Dillon. Dillon did not provide any more specifics about its plans. U.S. Cellular offers CDMA-based 3G service and has its own LTE 4G network in the 700 and 1700MHz bands. The company also reported earnings today and outlined its network plans moving forward. It expects to cover 87% of its existing 3G base with LTE 4G by the end of the year, which will include some 3,800 cities and towns in Illinois, Iowa, Maine, Maryland, Missouri, North Carolina, Oklahoma, Oregon, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin. The company lost 51,000 customers during the most recent quarter and now claims to have 5.73 million subscribers.

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Apple iPhone 4 (CDMA)

3.5" display 640 x 960 pixels
Headphone Jack (3.5mm)

Apple iPhone 5 (CDMA / global)

4" display 640 x 1136 pixels
Apple A6 processor
Headphone Jack (3.5mm)

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mattb2889

May 7, 2013, 6:43 PM

Belief Points????

Can't wait to find out what kind of stipulations there are with them getting it can pretty much guarantee apple wont let this belief points program play any role without their being some type of penalty. and what good is an Iphone if you can't travel with it. Most people get the Iphone because it is a symbol in the world. Its like saying "Hey we have the Iphone, please come buy it from us, but please dont leave our area because you will look foolish with an iphone and no coverage.

yourvoiceofreason

May 3, 2013, 9:55 AM
edited

It's funny...

..to remember how certain US Cellular employees/supporters were so adamant about how it did not need the Iphone, and how US Cellular was so smart in declining it. Well I guess US Cellular finally saw how important a highly popular device really is. Losing 51,000 customers in a quarter (esp being a small company) will do that to you.

Jayshmay

I prefer to call it the "cult phone" than a "highly popular phone"

People lose their individuality when they have the Fruit Phone. Same old, same old.

...

erikpkp

I find it amusing that USCC said that they didn't need to carry the iPhone and once the Chicago, St. Louis and Indiana markets were to be transitioned to Sprint then suddenly the mentality changed to lets get the iPhone. Weird how it happens that way...
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T Bone

Or maybe Apple decided to back down and offer more reasonable terms....

Surely the fact that Apple's stock price has been plummeting in value, that their sales are stalling has made an impact on their restrictive policies.

I mean....Apple is g...
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KOL4420

Actually the iPhone is no longer "important" or a relevant phone. Sure it helps but to be honest they didnt lose all their customers because of the iPhone. They lost them because of the sub par coverage, insanely expensive plans, and lack of 4G covera...
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