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Big Four Carriers to Target Teens with 'It Can Wait' Campaign

May 14, 2013, 6:39 AM by Eric M. Zeman

AT&T today announced a significant expansion of its It Can Wait program, which aims to educate consumers about the dangers of texting while driving. AT&T's competitors Sprint, T-Mobile USA, and Verizon Wireless all agreed to join the campaign, as did more than 200 other organizations. The campaign will make a concerted effort to raise awareness of the issue between Memorial Day and Labor Day, which AT&T says are the 100 deadliest days of the year for young drivers. The message will be spread via TV, radio, digital and social media and will feature stories of real-life survivors of text-message-related accidents. "Texting while driving is a deadly habit that makes you 23 times more likely to be involved in a crash," said AT&T Chairman & CEO Randall Stephenson. "Awareness of the dangers of texting and driving has increased, but people are still doing it. With this expanded effort, we hope to change behavior. Together, we can help save lives." Using handheld devices when behind the wheel is illegal in many states. The campaign kicks off May 20 and continues through September 19.

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Comments

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citationten

May 14, 2013, 11:48 AM

Teen's are by far not the only offenders!

Something needs to be done. I'm sick of coming up behind a vehicle in traffic, weaving, brake lights constantly flashing, going below the speed limit, and 90% of the time you pass them and they have a phone glued to their face.

Though what I saw this weekend takes the cake, on one of the Chicago area 5 lane expressways, granted it was around midnight so traffic was pretty light. Come up on this red Cadillac in far left lane going below speed limit, brake lights constantly flashing, get up beside him, and I truly couldn't believe what I saw. This jackwagon, a middle aged male, had a damn Ipad mounted on his steering wheel and was watching a damn movie, earbuds in and everything! I didn't want to believe my eyes. This kind of behavior...
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Haggard

the Darwin Award may go him to if he continues that type of stupidity.

Tofuchong

I almost had a car drive head-on into me when I was turning into a drive way one day. Idiot woman driver had a cell phone up in her face. I don't care, I drove up to within an inch or her car and forced her to reverse to get out of my way... where a...
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KOL4420

I have made it a habit to honk whenever I see people who do this kind of stuff on the freeway... That is just too much I wonder what compels them to watch a movie while operating a vehicle... This should be one of those things that is just as bad as g...
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Rusty Shackleford

Video is tempting, but that guy was especially bad. I recently upgraded my truck radio to a DVD-capable unit, but the video circuitry was locked out and required I hook up some extra wires so that it would only work while the emergency brake is on. ...
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Tofuchong

May 14, 2013, 7:49 AM

Haha, nice campaign name!

Targeting teens with a campaign called "It can wait" ?

yeah, of course nothing else comes to mind when I see that title... nothing at all! 👀

Eric M. Zeman

Well, to be fair, the campaign has been around for several years. This year, in particular, they're looking to educate teens 'cause danger will robinson danger.

T Bone

A better 'it can wait' campaign would be one telling teens that they don't actually need a cell phone in the first place....it's not really necessary that everyone be given his own personal cell phone the moment they come out of the womb....

But th...
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Rusty Shackleford

Dirty dirty! It's funny because I didn't think of that until I read your post. Based on the way that other issue is handled, I now expect public schools to hand out free phones with free unlimited messaging plans because they are just going to do i...
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