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Yahoo to Buy Tumblr for $1.1 Billion

May 20, 2013, 9:20 AM by Eric M. Zeman

Yahoo today announced that it has agreed to purchase Tumblr for $1.1 billion in cash. Tumblr is a blogging platform that, by Yahoo CEO Marissa Meyer's own admission, "couldn’t be more different" than Yahoo. Despite the differences, Meyer believes the two companies will be complementary to one another in the long run. Yahoo made a distinct promise "not to screw up" Tumblr. It will be operated as a separate company, and its leadership team will remain intact. Tumblr CEO David Karp said, "Our team isn't changing. Our roadmap isn't changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn't changing." Tumblr is accessible from the web, and also via dedicated smartphone applications for the Android, iOS, and Windows Phone platforms. The Tumblr apps can be used to view the blog, as well as create posts, upload photos, make comments, and more.

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KOL4420

May 20, 2013, 1:17 PM

hmm.

I wonder what they plan to do with Tumblr... Not a fan. Used it for a bit got bored quick.

What they should do is work on their Email security. I have already gotten my email hacked in on Yahoo twice with some Strong passwords I have set up and used on other email services for years with no issue.

That is my email just for Fantasy sports so its not really important but still if I used it for important information you can see how compromised it would be. Would have deleted already.

adam2106

I think they have over 900 million users. so yahoo has to monetize them. apps, content etc... Something that linkedin has done very wonderfully. Facebook has not.

...

Riot_Act

You should try to avoid giving away your password when you're drunk.

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