Verizon Announces Viva Movil Retail Stores for Latinos
May 22, 2013, 1:24 PM by Eric M. Zeman
updated May 22, 2013, 2:12 PM
Verizon Wireless today announced a new company called Viva Movil, which is meant to help address the Latino population in the U.S. The company was founded by Jennifer Lopez, who serves as its chief marketing officer. Viva Movil is a partnership between Brightstar Solutions, for distribution, and Moorehead Communications, a Verizon Wireless retailer. The company will use social networking and online commerce to connect with the Latino population. The company is a retail chain that sells Verizon phones and tablets on Verizon's network with Verizon service plans. The stores will be designed in a way so that they are appealing to the Latino community, and all staffers will be bilingual. The company's web site is up and taking orders, and the first Viva Movil retail store will open on June 15 in New York City. Other markets, such as Los Angeles and Miami, will follow throughout the year.
About the author, Eric M. Zeman:Eric has been covering the mobile telecommunications industry for 17 years at various print and online publications. He studied at Rutgers Newark and University of Kentucky, and has a degree in writing. He likes playing guitar, attending concerts, listening to music, and driving sports cars.
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Comments
just checked out the viva movil website
Please elaborate.
thagoat said:
I'm sorry to say it, but they are tapping into the illegal immigrant market.
Really? From what I gathered they're just reselling Verizon's service and therefore still requiring a credit check which req...
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I quote:
""You deserve a better shopping experience, from premium stores that are family friendly, to being addressed in the language of your choice....""
Really? I speak Thracian, circa 73 BC. Ca...
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This is terrible.
Now if you'll excuse me, I need to go to buy some FUBU.
Why?
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Jennifer Lopez ?
Viva Movil is Jennifer's company. She spent her own money to launch it. Verizon is simply her partner.
Not a very liberal return policy
bluecoyote said:
Theirs is called Taco Bell.
fail.
I'm really suprised
The United States has NO OFFICIAL LANGUAGE
Yes, English is the given one but this is a land of many. So relax.
On a side note, New Mexico is a state in the union where contracts and state paperwork can be legally written in spanish.
Is THIS their announcement?
I've been a Sprint customer for over seven years. I live in Phoenix. Sprint has no 4G or 4G LTE in Phoenix. I want to switch providers. Since they don't carry the HTC One, and I'm not satisfied by the 16GB DNA, I've been waiting for Verizon's "Big Announcement" hoping they'd announce the HTC One, or Droid DNA2 / Deluxe.
If I've been waiting since April for THIS announcement... what a huge disappointment. Ugh. Hurry up and get on with it.
So basically it's for when we have a
