Home › News ›

Facebook to Test Video Ads in News Feed

Dec 17, 2013, 8:06 AM by Eric M. Zeman

Facebook today announced that it has begun testing video ads in users' news feed. The ads will play automatically when users scroll to them. As with other video content in the news feed, the ads will play without sound. Users who don't want to watch the ad can just scroll past it. If the video is clicked or tapped, it will play in full-screen mode with sound. Once the video ends, users can choose to watch more marketing videos or return to their news feed. According to Facebook, all videos that begin playing on mobile devices will have been downloaded in advance when the device was connected to Wi-Fi. Facebook configured it this way in order to avoid adding to users' monthly wireless data consumption. Once downloaded, those ads will be able to playback with or without a wireless connection. Facebook didn't say how large the video ad files will be that it stores on users' devices. For now, the testing is limited, but Facebook expects to expand the program over time.

Related

Samsung Upgrades its Wearables

Aug 10, 2022
Alongside its new foldable phones, Samsung has revealed its newest smartwatches and Bluetooth earbuds, each with significant engineering improvements. The new Galaxy Watch5 has a 13% larger battery and 60% more durable face compared to the Watch4.

SoundCore Debuts new Space Series

Aug 25, 2022
SoundCore today announced the Space A40 wireless earbuds and Space Q45 Headphones, part of a new line of audio accessories that have key features like ANC (adaptive noise cancelling), but are affordably priced. The Space A40 Bluetooth earbuds offer 10 hours of listening on their own, and 50 total hours with the included charging case.

Qualcomm's New Chips for Earbuds Include Dynamic Head Tracking

Nov 16, 2022
Qualcomm has unveiled the Qualcomm S5 and S3 Gen 2 sound platforms, chips intended to power a range of Bluetooth audio products, including high-end and mid-range earbuds, as well as Bluetooth speakers. The big new feature is Dynamic Head Tracking for Spatial Audio, which maintains the perceived positions of sounds as you move your head.

JBL Puts a Touchscreen on its Earbuds Case

Sep 1, 2022
JBL's new Tour PRO 2 true wireless earbuds feature "the world's first smart charging case". The case has a 1.45-inch touch screen that lets users easily and intuitively control features like ANC and ambient sound that would normally require opening a dedicated app on your phone or remembering a complex set of touch gestures.

iOS 17 Brings Comprehensive Protection Against Unwanted Nude Images

Jun 7, 2023
Apple's forthcoming iOS 17 will include a suite of new options to protect both children and adults from inappropriate and/or unwanted sexual content. The features are a significant expansion of the technology already available via Communication Safety.

Comments

This forum is closed.

This forum is closed.

tjobrien21

Dec 17, 2013, 2:11 PM

Video ads? They gonna pay for the data usage?

Video ads? That's a short sighted solution, and I bet it drives people away. Ads are annoying, and video ads are REALLY annoying. And in this case, they'll cost FB users money! Not smart.

DarkStar

Did you read the article? It downloads the ads when you are connected to wifi not on cellular networks.

...

Jaden10

Dec 17, 2013, 8:34 AM

Kiss my ass!

I understand the need to make money to keep FB up and running. However they do have their regular Ads. So FB can kiss my ass on the video ads!

OmegaWolf747

I am so not looking forward to this. 👿

...

Zpike

Dec 17, 2013, 11:55 PM

Blech

Blech - there's a reason I left facebook long ago.

Page 1 of 1