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BenQ Dropping Siemens Mark In 2007

Sep 23, 2005, 12:35 PM by (staff)

BenQ today announced that they will phase out the Siemens brand name, now that they bought out the German manufacturer's handset unit. Although they bought the rights to use the Siemens brand for 5 years, BenQ intends to phase out the brand by 2007. Until then they will continue to sell device under the Siemens brand in regions where BenQ has little or no brand recognition such as Europe and North America. Handsets will be sold under the BenQ brand sooner in Asia, where it is already well known.

AFP »

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Comments

This forum is closed.

This forum is closed.

muchdrama

Sep 23, 2005, 3:00 PM

Alas, Siemens...I knew thee well...

You'll be missed...

Dibe11

yes they will be missed but BenQ has a lot of ground to make up if they want to be known throughout Europe an the US

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