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Microsoft Makes Branding Change Official

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Oct 24, 2014, 6:44 AM by Eric M. Zeman

Microsoft today indicated its branding transition from Nokia Lumia to Microsoft Lumia is progressing as planned. Microsoft has slowly been rebranding apps, services, and web sites from Nokia to Microsoft. The company has now reached the point where its Windows Phone hardware will make the same change. The last smartphones announced to wear the Nokia brand are the Lumia 830 and Lumia 735 Windows Phones, which were announced in September. The company said the first Microsoft Lumia device will be announced soon, though it didn't share any details. Microsoft will, however, continue to sell Nokia-branded feature phones, such as the Nokia 130. Microsoft has licensed the Nokia name from Nokia for such devices. All its smartphones will use the Microsoft name moving forward.

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