Cingular Brand Remains, AT&T Statement Clarified
Nov 23, 2005, 4:51 PM by (staff)
Cingular spokesman Mark Siegel has clarified Ed Whitacre's statements from earlier this week and has assured us that Cingular will continue to sell service nationally under that brand. When forming Cingular, each parent company reserved the right to resell Cingular service under their own brand as part of a bundle of services including wireline telephone, high speed data, and more recently TV as well. Now that SBC has taken the AT&T brand, they could resell Cingular's service under their own brand in areas where the new AT&T is the local Telco. However Mr. Siegel maintains that Cingular will carefully consider any brand they allow the Cingular service to be sold under, indicating this scenario is not as absolute as Mr. Whitacre's initial statement.
source: Cingular
Comments
Should said somethin sooner
Blue to orange...
Sorry for the wait!
Like many others, we assumed there would be some kind of a retraction or correction from USA Today if they got it wrong... guess not. 🙄
Have a great Thanksgiving everyone! 🙂