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Mar 1, 2015, 1:13 PM: Looks like that's it. Thanks for reading!

Mar 1, 2015, 1:13 PM: No word on prices.

Mar 1, 2015, 1:13 PM: Galaxy S6 and S6 Edge will launch on April 10.

Mar 1, 2015, 1:11 PM: Will be interesting to see if Samsung trickles the GS6's design down to other phones.

Mar 1, 2015, 1:11 PM: Samsung: Tonight we're bringing you the beginning of a whole new Galaxy.

Mar 1, 2015, 1:08 PM: Samsung being really arrogant about the GS6 and how much better Samsung Pay is than Apple Pay.

Mar 1, 2015, 1:06 PM: Samsung says NFC-based payments available at a maximum of 10% of US retail spaces.

Mar 1, 2015, 1:05 PM: Samsung now talking about Samsung Pay, bad-mouthing NFC and its limited availability.

Mar 1, 2015, 1:04 PM: Samsung comparing photos from iPhone 6 to Galaxy S6. Says "no retouching, no bumped settings." Compares video, too. The Gs6 footage looks brighter.

Mar 1, 2015, 1:02 PM: Samsung says it increased the pixel size of the selfie cam by 40% to boost low-light performance.

Mar 1, 2015, 1:01 PM: The camera: 16-megapixels, real-time HDR, optical image stabilization, IR-assisted focus, f/1.9 aperture. The selfie cam captures 5-megapuixels.

Mar 1, 2015, 1:00 PM: Samsung says it shot all the promo images for today's presentation with the Galaxy S6.

Mar 1, 2015, 12:59 PM: Samsung says the GS6 can wirelessly charge in more places than any other phone.

Mar 1, 2015, 12:57 PM: Samsung says GS6 can get a full charge in half the time it takes the iPhone 6 to charge.

Mar 1, 2015, 12:57 PM: Samsung claims its battery can charge faster than any other battery in the industry..

Mar 1, 2015, 12:56 PM: Samsung talked about a new Gear VR headset that's sized for the GS6 and Gs6 Edge. The original one only works with the Note 4.

Mar 1, 2015, 12:54 PM: Samsung is using the newest memory and flash technologies available, making it much faster at specific tasks.

Mar 1, 2015, 12:54 PM: Samsung is talking about its Eynos processor. It uses 14nm processes, boosting efficiency by 60% compared to its Note 4 processor.

Mar 1, 2015, 12:53 PM: Samsung staffers just fist-bumped one another on stage.

Mar 1, 2015, 12:51 PM: The Edge will glow certain colors to let you know which contacts are calling.

Mar 1, 2015, 12:51 PM: So far, two-thirds of the presenters on stage at Samsung's event have been women. Usually, there are none. Samsung growing up?

Mar 1, 2015, 12:48 PM: Samsung claims Corning's Gorilla Glass 4 is 50% stronger than Gorilla Glass 3.

Mar 1, 2015, 12:47 PM: Samsung takes a pot shot at Apple, says the GS6 "will not bend."

Mar 1, 2015, 12:46 PM: Samsung says the GS6 Edge is easy to hold, feels good in the hand, and will "look cool."

Mar 1, 2015, 12:45 PM: Samsung says the GS6/Edge offer "design with purpose"

Mar 1, 2015, 12:44 PM: The GS6/Edge clearly draw their inspiration from past Galaxy S handsets. They may have a new aesthetic, but the overall shape, button placement, and appearance is pretty similar to older phones.

Mar 1, 2015, 12:43 PM: Uh well, sort of? The metal frame and glass front/back panels are so 2010.

Mar 1, 2015, 12:42 PM: "We returned to the drawing board for a totally new design"

Mar 1, 2015, 12:42 PM: Shin: "We set out to build something different from everything we've done before, and I think we did it."

Mar 1, 2015, 12:41 PM: The phones both support WPC/PMA specs for wireless charging in addition to Quick Charge technology: 4 hours of use after just 10 minutes on the charger.

Mar 1, 2015, 12:40 PM: They are powered by Samsung's octa-core Eynos processor family with next-gem RAM and next-gen flash storage for incredible speed.

Mar 1, 2015, 12:40 PM: The GS6/Edge have 5.1-inch quad HD Super AMOLED screens.

Mar 1, 2015, 12:39 PM: The GS6 and GS6 Edge are identical, aside from the screen. The GS6 Edge has a curved display, but not one like the Note Edge, which used the curved design to display content.

Mar 1, 2015, 12:39 PM: Samsung announces Samsung Pay!

Mar 1, 2015, 12:38 PM: Shin says they are the most advanced smartphones in the world. "No other phone can match."

Mar 1, 2015, 12:38 PM: Samsung announces the Galaxy S6 and the Galaxy S6 Edge!

Mar 1, 2015, 12:37 PM: I feel like aliens are invading the planet.

Mar 1, 2015, 12:37 PM: Samsung is making too much use of "Inceotion's" BRRAAAAMMMs

Mar 1, 2015, 12:36 PM: Our customers want best-in-class specs with best-in-class design. That's what we set out to do, and that's what we did with the Galaxy S6.

Mar 1, 2015, 12:35 PM: Shin is waxing poetic about the companies past successes.

Mar 1, 2015, 12:35 PM: "My first language was engineering."

Mar 1, 2015, 12:34 PM: JK Shin is on the stage.

Mar 1, 2015, 12:33 PM: We're in a massive theater-in-the-round that has to seat four thousand people.

Mar 1, 2015, 12:32 PM: Only a little melodramatic.

Mar 1, 2015, 12:32 PM: Samsung: Metals will flow, beauty will be powerful, borders will disappear, reflections will be free, and colors will live.

Mar 1, 2015, 12:31 PM: I think Michael Bay did the soundtrack. This is intense.

Mar 1, 2015, 12:30 PM: We've begun!

Mar 1, 2015, 12:25 PM: Eric and I are going to share live-blog duties for this one. Photos may be a bit delayed due to poor Wi-Fi.

Mar 1, 2015, 12:00 PM: We're seated up front with glorious wired connections once again. Bring it!