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Asus On the Fence About HTC Acquisition

Jun 12, 2015, 8:03 AM by Eric M. Zeman

Asustek Computer is thinking about buying competitor HTC, but it hasn't made a final decision just yet. The company has discussed the matter among its executives, according to CFO David Chang. "Our chairman has chatted about the topic internally," said Chang to Reuters. "Still, the chances of an actual takeover are not big as Asustek is a company that has depended on organic growth." Asus and HTC are both located in Taiwan. HTC has struggled in recent years. It once held a high spot among Android device makers, but stumbled badly. Earlier this week, HTC forecast a steep loss for the current quarter due to unexpectedly low sales of its flagship smartphone, the One M9. HTC's precarious position prompted acquisition talks. Asus has a more diverse product portfolio and a stronger balance sheet.

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Comments

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mikkej2k

Jun 12, 2015, 10:43 AM

A Zen Phone One M10 ?

This would be interesting.

Would the combined company be more competitive and innovative?

arox413

HTC used to be thought of as a quality phone manufacturer but the first HTC ruined that and somehow I doubt being bought by another of the "generics" is going to improve quality

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