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Facebook Tweaks NewsFeed Based On Reading Time

Jun 12, 2015, 1:16 PM by Eric M. Zeman
updated Jun 12, 2015, 1:23 PM

Facebook today said it is altering the behavior of the NewsFeed again, this time to help show people more of the content that matters to them. Before today, Facebook used actions such as liking, commenting on, or sharing posts to determine the post's worth to users. Facebook has learned that content can be relevant or meaningful to people even if they don't take action on a particular story. Thus, NewsFeed is adjusting its algorithm to also account for the amount of time people spend reading posts. Facebook says, generally, people spend more time on stories, photos, and accounts that are relevant to them. Facebook hopes to better infer what people want to see based on their reading habits, and will place this content higher up in the NewFeed. Facebook said the change is rolling out starting today and will take several weeks to fully complete for all users.

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Comments

This forum is closed.

This forum is closed.

aeternavi

Jun 15, 2015, 4:17 PM

Still don't matter

I've been running version 7 (the last one before the overhaul) and will keep my MOST RECENT option anyways. Until they bring that back as the primary, I'm not updating it.

russianspy1234

Jun 13, 2015, 9:32 PM

That's nice

I'll still be ignoring their choices and using Most Recent.

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