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Uber Buys Some of Microsoft's Bing Assets

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Jun 29, 2015, 1:41 PM by Eric M. Zeman

Uber has agreed to acquire about 100 engineers and other assets from Microsoft's Bing product. Specifically, Uber will take possession of Bing's "product image collection activities," according to TechCrunch. Terms of the deal were not disclosed, but the companies did say that Microsoft will hand over some employees and technology. Uber, the ride-finding service, has been looking for opportunities to improve its own map data. Adding some of Bing's assets can help it do that. Uber said it was "excited about the talent and technology this acquisition brings." Earlier this year, Uber had been named as a potential suitor for Nokia's HERE Maps business. Nokia has not yet sold HERE. Microsoft and Uber didn't say when the Bing transaction might be finalized.

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