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Facebook Broadens Its Mobile Shopping Push

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Oct 13, 2015, 7:40 AM by Eric M. Zeman

Facebook is expanding the avenues through which mobile phone users can purchase goods within the Facebook app. The company is testing a new ad format called canvas that allows people to view quick-loading store sites, drill down into specific products, and make purchases — all without leaving the actual Facebook app. Moreover, the company is slowly making a buy button available to more marketers within the Newsfeed, where it says people often encounter new products that interest them. Last, Facebook is also expanding how brands can use Pages to promote their products and allow for purchases. Facebook is testing these approaches with a select number of companies and hopes to offer it to more in the months ahead.

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