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Verizon Buys Into AwesomenessTV to Bolster Mobile Video

Apr 6, 2016, 9:07 AM by Eric M. Zeman

Verizon has agreed to acquire a 24.5% equity stake in AwesomenessTV and will use the platform to add unique content to its go90 mobile video service. DreamWorks and Hearst will maintain 51% and 24.5% shares, respectively, in AwesomenessTV. Verizon said its premium content will first be made available to Verizon customers in the U.S., but AwesomenessTV will be able to sell the content in other markets over time. The companies plan to use "leading talent in front of and behind the camera" to create short-form mobile videos. In recent months, Verizon has invested heavily in media, and specifically in video. The company expects the transaction to be completed within 60 days.

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Comments

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This forum is closed.

tjobrien21

Apr 6, 2016, 4:20 PM

Data caps make mobile video less relevant

With data caps and data pricing, mobile video on Verizon is largely irrelevant far as I can see.

andy2373

Apr 6, 2016, 3:28 PM

Trying to

Follow T-Mobile's suit in that the money is in streaming data. But I think T-Mobile is going for subscriber and post paid growth with Binge On. Verizon will continue to nickle & dime customers for data and overages incurred while using their streaming services.

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