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Facebook Plans to Bring 'Agents' to Messenger

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Apr 12, 2016, 12:39 PM by Eric M. Zeman

Facebook today announced Agents On Messenger, bots developed by brands to interact with consumers via Facebook's Messenger app. The company announced the news during the opening remarks of its F8 developer conference. Facebook says advancements in artificial intelligence and natural language processing will allow people to converse with bots just as they would another person. The bots will be able to field complex responses, including images and action buttons. The company has several launch partners already working on bots (1-800 Flowers, KLM Airlines) and hopes companies and developers will adopt the new platform to quickly ramp up the number of agents available for consumers.

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