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Xiaomi Looking to Enter US Market As Soon as This Year

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Mar 5, 2018, 8:11 AM by Eric M. Zeman

Xiaomi, the smartphone maker based in China, said it is eying a launch in the U.S. market within 12 months. "We’ve always been considering entering the US. market," said Xiaomi Chairman Lei Jun to the Wall Street Journal. "We plan to start entering the market by end 2018, or by early 2019." The company already has a handful of products on offer in the U.S., such as a 360-degree camera, Mi TV Android set-top box, and headphones. Xiaomi's Jun did not say if the company will seek to strike distribution deals with U.S. carriers or sell directly to consumers via channels such as Amazon and Best Buy. The former would give it the best chance of success, but other Chinese companies haven't fared so well winning carrier deals. Earlier this year, Huawei failed to close such deals with AT&T and Verizon Wireless thanks to pressure from the U.S. government. Worse, the heads of the CIA, FBI, and NSA recently suggested that American consumers should avoid Chinese phones — particularly those made by Huawei and ZTE — altogether. Xiaomi is China's fourth-largest phone maker, and has been highly successful in India. It was one of the first to make an all-screen device, the Mi Mix, back in 2016.

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