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Google's Shopping Actions Make It Easy to Buy Stuff from Search Results

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Mar 19, 2018, 1:20 PM by Eric M. Zeman

Google today announced its Shopping Actions program, a way for retailers to surface their products in search results and ensure those products are easy to purchase. Google is bringing Shopping Actions to Google Assistant and Google Search, which will include a universal shopping cart on mobile devices, desktops, and Google Home products. The program is for retailers and lets them surface their products in Google Assistant with voice shopping. For example, customers can say, "OK Google, buy Up & Up laundry detergent," and Google will find the item and then ask if it should added to the user's shopping cart. People can save their checkout and shipping credentials for use across retailers online. Google says the platform offers improved loyalty programs to retailers, which can take advantage of one-click reordering, personalized recommendations, and basket-building. Google has partnered with Target, Ulta, and 1-800 Flowers, which have been testing the service for some time. Google claims early tests have been positive with these initial partners. Businesses interested in participating in Shopping Actions can register with Google online. Mobile device users can expect to see Shopping Actions appear within Google Assistant and Google Search over time.

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