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Twitter Aims to Make Discovery Simpler and More Rewarding

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Jun 13, 2018, 11:25 AM by Eric M. Zeman

Twitter today announced a number of changes to the way it arranges tweets, trends, and topics in order to help people find and read about the things that interest them. For example, breaking news will now be added to the Happening Now tool that appears at the top of users' feeds. Twitter says it is expanding this function from local sports teams to include breaking and personalized news and videos. Similarly, Twitter also intends to test sending notifications about breaking news based on user interests. Twitter says people will be able to turn these notifications off if they wish. Twitter is overhauling the Explore tab. As it stands, the tab is organized by content type (videos, links). Moving forward, Twitter will organize the tab by topic to help people see what's happening in news and entertainment. The search tool gains improvements, too, as it will display information (news, events, stories) that is related to search queries in order to provide a broader picture. Last, Twitter is reorganizing the Moments tab. The new look trades horizontal swiping for vertical scrolling to improve usability. Moments will also gain multiple timelines in order to surface more tweets about the subject, highlighting the latest commentary. Twitter says these changes are rolling out piecemeal to Android and iOS devices over the next few weeks.

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