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Google Delivers a Body Blow to YouTube Gaming, to Shut Down App and Set Up New Space for Gaming

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Sep 18, 2018, 11:54 AM by Eric M. Zeman

Google today indicated that it is nixing its standalone YouTube Gaming mobile app and will instead house gaming content in a new section on YouTube. The YouTube Gaming app first debuted in 2015 and was meant to compete with Twitch for streamed games. Google found the app simply wasn’t the hit it hoped. “We have 200 million people that are logged in, watching gaming content every single day,” said Ryan Wyatt, YouTube’s Director of Gaming Content and Partnerships, to TechCrunch. “And the majority of them, quite frankly, are just not using the YouTube Gaming app for their gaming experiences.” Instead, those people are watching game streams via the regular YouTube app or web site. As such, the YouTube Gaming app is being sunset and will go offline next spring. The new space for gaming content is youtube.com/gaming.

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