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AT&T Rolls Out Connected Car Product with Harman

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Sep 25, 2018, 7:34 AM by Eric M. Zeman

AT&T and Harman this week launched the Harman Spark, a module that brings safety and security features to cars. The Spark plugs into a car's OBD II port and connects to AT&T's LTE network. Some of the functions include emergency crash assistance, wherein owners will receive a call if the module detects a crash, as well as a roadside assistance manager for help hailing and paying for a tow truck. A virtual mechanic provides alerts and guidance when it detects problems with the car, and can contact car owners if the car is bumped, moved, towed, or stolen. Other features include geofences to set boundaries for novice drivers, family/fleet management with real-time location sharing, in-car mobile hotspot for up to eight devices, and parking reservations to secure a spot in advance. Last, the module offers driving feedback after analyzing driver behavior. AT&T says the Harman Spark costs $80 on its own, or $30 when purchased alongside a Samsung Galaxy S9, S9+, or Note9. Service costs either $10 or $20 per month, depending on whether or not the Spark is being added to an existing wireless account. The Harman Spark goes on sale Sept. 28. Verizon Wireless sells a similar product called the Hum.

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