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Google Buys Fitbit

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Nov 1, 2019, 10:09 AM by Rich Brome

Fitbit has agreed to be purchased by Google for $2.1 billion. Fitbit makes activity-tracking wearables, having sold more than 100 million devices, with 28 million current active users. Google has its own Wear OS smartwatch platform, which integrates with its Google Fit activity- and health-tracking service. Google said it sees "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market." On privacy, Fitbit says "Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used for Google ads." Fitbit also pledged to continue supporting both iOS and Android.

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