Boost Merges Brands
Jul 18, 2024, 3:21 PM by Rich Brome
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Boost Mobile has consolidated its Boost Mobile (pre-paid) and Boost Infinite (post-paid) offerings into one unified brand and website, now known as simply "Boost Mobile". The change comes with updated, unified service plans, most of which are no-contract and available on either a pre-paid or post-paid basis. The entry-level "Unlimited" plan is just $25/month (after auto-pay discount, before taxes & fees) with a "forever" pricing promise. It includes 30 GB of high-speed data per month. The "Unlimited+" plan for $50/month (after auto-pay discount, taxes & fees included) steps up to 40 GB of high-speed data per month and adds hotspot access, global talk and text, and up to $300 in device savings. The "Unlimited Premium" plan for $60/month (after auto-pay discount, taxes & fees included) steps up to 50 GB of high-speed data per month, up to $430 in device savings, and adds roaming for Canada & Mexico. Boost Mobile also offers $65/month "Infinite Access" plans for iPhone or Samsung Galaxy that include annual phone upgrades. These offer 30 GB of high-speed data, no hotspot, and taxes are not included. (Infinite Access plans were $60/month under Boost Infinite.) Boost also offers many "Add-On" plans such as $20/month for global roaming, hotspot access for $10/month, or $10/month for "Boost Family Guard", a parental control app. The new Boost Mobile also offers a 30-day money-back guarantee, just as Boost Infinite did before. The new Boost Mobile logo is based on the old Boost Infinite logo.
Comments
Boost is confused
I see this news as the first sign of a potentially coherent strategy. We'll see if they stick with it and follow through.