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Apple Debuts iAd Mobile Advertising Platform

Apr 8, 2010, 12:56 PM by Eric M. Zeman

Today Apple introduced a new platform that it hopes will help developers make more money from the applications all while keeping apps free. The platform, called iAd, is being built into the iPhone OS directly. It will allow developers to serve all sorts of different advertisements, including video ads, directly within an application without taking the user away from the app. Apple will host and serve the ads, giving 60% of ad-generated revenue to the developers. Apple said that it wants the advertising experience to be more interactive. The iAd platform is run using HTML5, and will allow for such things as in-ad purchasing.

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Comments

This forum is closed.

This forum is closed.

hkphooey

Apr 8, 2010, 4:19 PM

Wonderful.......

Just wonderfull....now I can see ads even in my games. Tell me again how flash was worthless because all it did was give you annoying ads in your web browser, now we have ads in apps themelves?

Jayshmay

I don't know what it's going to be likw with the iphone, but with Android ads in apps aren't intrusive at all. Their small, and at the very, very bottom of the screen.

...

bluecoyote

1) This only applies to free apps

2) Apps already have ads (Words w/ friends has full screen advertisements.)

3) If you don't like the ads you can buy a game

4) This is to make them suck less.

Make sense?

Rich Brome

Ads are the only thing the that enables a plethora of free (or cheap) quality apps and games. Would you prefer that all apps and games be expensive or crappy?

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