AT&T to Boost ETF to $325
May 21, 2010, 1:47 PM by Eric M. Zeman
updated May 21, 2010, 4:02 PM
Today the Wall Street Journal reports that AT&T is going to follow Verizon Wireless' footsteps by nearly doubling its early termination fees. Starting June 1, smartphones and laptops will carry a fee of $325 (up from $175). The smartphone ETF will fall by $10 for each month a customer stays in his/her contract. Feature phones will come with an ETF of $150 (down from $175). The feature phone ETF will fall by $4 for each month a customer stays in his/her contract. The changes will only apply to new contracts signed June 1 or later, and won't apply to existing contracts. AT&T calls the changes a "fair approach." The changes go into effect weeks before the next version of the iPhone is expected to go on sale. AT&T insisted the fee has "nothing to do with the iPhone or any other device."
Comments
No one is mentioning...
Why do people think the ETF should be the same on some cheap phone as a smartphone? Smartphones get subsidized far more then dumbphones. Of course smartphones have requesite data plans, but that's reflected in the fact that the smartphone ETF drops faster then dumphone ETF.
I don't work for AT&T, don't even have an AT&T phone, but I don't think you have to be to grasp the logic of this. /shrug.
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This is a load of crap
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bluecoyote said:
Quite frankly, if you're going to charge me a $325.00 ETF to recoup on a device handset, sell me the damn phone unlocked from the start.
Now you can't return your iPhone. Pity.
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Most carriers would be more than happy to sell you the device outright, and sign you up with a no-contract (or minimal contract, i.e. 1-month) to get it fired up on the network.
Here's a crazy idea... pony up the money to pay for what the ...
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As for pricing, I'm okay with a device being sold at full retail cost (from a carrier or direct from the manufacturer, or through intermediaries), but I can understand subsidized, contracted device purchases when...
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This is An Attempt To Stave Off The Upcoming Mass Exodus ...
DMZ said:
... of subscribers when the Verizon version of the iPhone comes out.
Is this definitely going to happen? Will verizon get an iphone of its own to sell? I thought they were not getting an iphone, if they coul...
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Verizon has been "getting the iPhone in a few months" for 2 1/2 years. The likelihood of VZW landing iPhone any time soon (like, before their LTE network is bug-free and available nationwide) is small, at best.
Besides,...
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This kind of does make sense for GSM carriers.
In comparison, CDMA phones are usually locked to the specific carriers, unless you go to metroPCS. But again, the phone is now locked on to their system.
Now I realize there are people that have the skill to be able to unlock and hack equipment and things of that nature. I wasn't referring to those people at all. If you have the know how, more power to you I suppose. π
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nothing but greed!
I honestly don't mind it.
This isn't bad, considering that a BB device for example has an average cost from manuf. of around $500, some are higher. The PDA devices all have a lowest cost of around $299 for crap devices like the Nokia Surge, so on *most* devices, an ETF of $375 is still losing money even having the ETF paid out. It's just not as much.
AT&T The Unoriginal
This is clearly attempt to follow the industry leader (Verizon) and grab more profits. AT&T is so unoriginal and follows everything Verizon does. They will never be number 1 as long as they rely on corporate strategies of other companies namely Verizon.
Shame on you AT&T!
Verizon starts offering an unlimited, AT&T follows
Verizon targets AT&T in ads, AT&T follows
Verizon decides to exploits it's customers via ETF hikes, AT&T follows
Until January, 2009, Verizon had been #2 for years. In fact, their margin of leadership (the "distance" between them and the nearest competitor - AT&T) has...
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I call BS
I guarantee it has everything to do with this, lol.
Good for them bei...
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Fine for the iPhone...not for the others...
But seriously, all the other phones get a discount of $150 our of the store and at the most, a mail in of $100. So we are at $250 of total savings. How can AT&T charge the extra $75?
For instance, most stores will sell a Blackberry Bold 9700 for around...
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Go prepaid!!!!
I just switched to the Boost Mobile $50 plan (and it is just $50 dollars...no fees, taxes, etc...they are all built in). It uses the Sprint native network, and while not as comprehensive as Verizon, works beautifully for me. NEVER a dropped call...NEVER call quality issues.
Contracts and fees are so ridiculous. Go prepaid and save yourself the haggle.
Generally, devices that are marketed as prepaid devices are crap. Well, that may not be fair, but they are g...
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pretty sure verizon will get the iPhone
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I don't get the complaining....
It's called making a choice. No one forces you to go with a certain company or plan.
There are only 2 types of people that the i...
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incorrect info.
i think the new etf have something to do with the new iphone but not entirely. if a company is losing money with fraudulent activity, they put in place procedures to stop it. this being one.
imo american wireless carriers need to go pre paid and have consumers buy phones from manufacturer. that way a provider can be just that. cellular service provider.
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AT&T are the Same Company...