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RIM Wants In on Mobile Ad Game

Aug 19, 2010, 7:17 AM by Eric M. Zeman

According to sources cited by the Wall Street Journal, Research In Motion has begun looking to make an acquisition of a mobile advertising company. The move would be in direct response to RIM's competitors Apple and Google, each of which has acquired and launched mobile advertising services in conjunction with their smartphone offerings. The Journal reports that RIM has been talking to a company called Millennial, which is based in Baltimore. Neither RIM nor Millennial offered comment, but the Journal's sources said that acquisition talks between the two have stalled over a final sale price. Millennial has its own advertising network, and also helps broker ad sales.

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Comments

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This forum is closed.

justfinethanku

Aug 19, 2010, 3:16 PM

RIM, the great followers of the mobile industry

So they used to do E-Mail really really well. And their phones are so secure governments can't even access them.

What have they done lately that's even remotely innovative?

Touchscreen? nope.
AppWorld? nope.
WebKit? nope.
Mobile Ads? nope.
Slide out keyboard? nope.

what have they done lately? And why should I purchase a blackberry?????

Redrum69

Battery life and the built in morse code app.

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