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Samsung to Focus on Android and Bada

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Sep 2, 2010, 7:13 AM by Eric M. Zeman
updated Sep 2, 2010, 8:02 AM

Samsung today indicated that moving forward, Google's Android mobile operating system and its own bada mobile operating system will be the focus of its smartphone efforts. "We are Prioritizing our Android platform. Android is very open and flexible, and there is a consumer demand for it," YH Lee, head of marketing at Samsung Mobile, told Reuters in an interview. This focus on Android and bada comes at the expense of Microsoft's Window Phone 7. Samsung plans to introduce one WP7 handset later this year. Lee said, "There is still some professional, specialized demand there." Samsung will not be developing WP7 handsets in significant numbers, though.

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