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'Even More Plus' Plans Vanish from T-Mobile Web Site

Article Comments  36  

Nov 15, 2010, 5:45 PM   by Eric M. Zeman

T-Mobile's "Even More Plus" plans, which allow users to purchase devices for full price in exchange for lower monthly rates and no contracts, have disappeared from T-Mobile's web site. Instead, T-Mobile redirects interested customers to its prepaid offerings. T-Mobile has not responded to requests for comment on the change in its offering.

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justfinethanku

Nov 15, 2010, 6:22 PM

What do you mean I don't get an upgrade???

While these rate plans are a little bit cheaper, it makes absolutely no sense to the customer that they cannot get a new handset for a free or discounted rate.

You have no idea how many Even More Plus customers have told me they are switching to someone else because, even though their plan is cheaper with us, they are getting a free phone from carrier x.

The "buy phone full price, save money on your monthly rates" module has officially been tried by a major carrier and doesn't work.
It would work a lot better if it was "Bring your own phone, get $10 off ANY PLAN - NO CONTRACTS REQUIRED"

Simple.
...
Yup. It is still available in stores, and it was/is a good plan for certain customers. But you are absolutely right, most customers simply do understand how the plan works. I disagree that customers should get a discount on this plan. That's why i...
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It doesn't work here because only one carrier offers it and that carrier happens to be a smaller one. Now if ALL the carriers were to collude with one another...

I know, I know THAT would never happen. Verizon or AT&T would pull a double cross ...
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Azeron

Nov 15, 2010, 6:03 PM

No surprise...

As long as other carriers are following the subsidy model there really is no incentive for T-Mobile to offer cheaper rate plans. Some bean counter probably nixed this using the premise that the company is losing money on the plan. I can only imagine if customers are billing the cost of full priced handsets to their accounts and then churning.
That's exactly what is happening. T-Mo recently cut back on the value that customers can put on the bills, because that's exactly what would happen. Customers would forget they put that much on the bill (derp!), or just commit fraud.
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xxmxxmxxmxxm

Nov 16, 2010, 3:01 PM

wow its not hard

yes the no contract em+ is always a better deal its just no one has the money for the phones


lets say a no contract em+ is for 1 phone with unl t=t=w that comes out to 80$ with a contract its 100$ now lets say a phone is 400$ with no contract and with a contract its free with the 2 year contract.. now your going to save more money in the long run with a no contract as opposed to a contract.. but people want to save right now and then complain...

its so simple and easy its always an obvious choice but people want free these days
You're right but the smartphone that's only $100 or $199 is always going to be more attractive.Especially if you can upgrade after 12 months. Why spend $400 on a device that will be out of date the next year? That's especially true with Android device...
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The other thing is the opportunity cost pf fronting the 400 for the phone + the 80 for the first month's bill vs saving $80 over the course of 2 years.

Personally I'd prefer to keep the 480- in my pocket today as 80 bucks over 2 years (11 cents a ...
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zataralee

Nov 15, 2010, 7:00 PM

T-Mobile Still offering EM+

As and employee I can tell you we are still offering EM+ plans. They caused issues with people calling in for service. Many people didn't understand that the lower price means you buy the phone at full retail. So the plans were removed from the site. If a customer still wants the plans they can call the sales line and request a post paid Even More Plus plan. These plans do still require a credit check as they are POST PAID.
And they are realizing it quickly.

It's unbelievable hard to explain to a customer why they can't get both the inexpensive plan AND the free/discounted phone.

In general, customers are agressive and very determined to get something for nothing....
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experiment626

Nov 15, 2010, 8:09 PM

MyFaves, FTW

So what if it's a "gimmick",MyFaves needs to come back T-Mobile!
T-Mobile had the only legitimate and useful "favorite five" plans ever with the ability to change your contacts right on the phone itself!

I personally still have a myfave's plan and won't give it up for anything!
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experiment626 said:
So what if it's a "gimmick",MyFaves needs to come back T-Mobile!


Absoutely. That was one of the reasons why I joined T-Mo to begin with.
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