American Express and Payfone Forge Mobile Payment Strategy
Apr 13, 2011, 8:32 AM by Eric M. Zeman
American Express and Payfone today announced a new partnership that the two companies hope will help them create a new mobile payment system. Under the terms of the agreement, American Express will incorporate Payfone's mobile authorization and payment services with its own Serve mobile payment platform. Once the systems are integrated, consumers should be able to purchase goods online by using their mobile phone number during the checkout process. Users of the service should also be able to link their Serve account with their wireless account. The companies didn't indicate when they expect the service to launch.
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why?