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Nov 3, 2011, 3:13 PM: Show's over! Look for our hands-on report soon.

Nov 3, 2011, 3:13 PM: The Rezound includes Beats headphones with in-line music controls.

Nov 3, 2011, 3:12 PM: Interesting fact: holidays account for 1/3 of what Best Buy does all calendar year.

Nov 3, 2011, 3:11 PM: Best Buy works directly with all of these companies already, of course.

Nov 3, 2011, 3:10 PM: Scott Anderson on stage, head of merchandising for Best Buy Mobile.

Nov 3, 2011, 3:09 PM: Available November 14 for $299.

Nov 3, 2011, 3:08 PM: another spec: 4.3-inch display

Nov 3, 2011, 3:07 PM: Verizon executive on stage.

Nov 3, 2011, 3:03 PM: Rezound camera includes "action burst" and "instant capture", like other new top-end HTC phones. Also, good low-light performance with big lens and good sensor. Video captured at 1080p HD.

Nov 3, 2011, 3:01 PM: True 720p HD display. (Much like the Samsung Galaxy Nexus.)

Nov 3, 2011, 3:00 PM: The HTC Rezound will ship with Gingerbread, but "ready" for Android 4.0 Ice Cream Sandwich. They're committed to delivering that update, "likely early next year."

Nov 3, 2011, 2:59 PM: Specs: 32 GB memory out of the box / 1.5 GHz dual-core processor / 1 GB RAM / 4G LTE / HTC Sense

Nov 3, 2011, 2:58 PM: The design includes translucent red plastic through the middle.

Nov 3, 2011, 2:56 PM: A lot of talk about not only sound quality, but "music delivery".

Nov 3, 2011, 2:55 PM: HTC's Chou (in video) talking about how Beats is a way for HTC to establish "an emotional connection" with the consumer.

Nov 3, 2011, 2:54 PM: Jimmy talking about how important phones are in the future of the music industry.

Nov 3, 2011, 2:53 PM: (Jimmy, if you didn't know is also chairman of Interscope/Geffen, and a major music producer.)

Nov 3, 2011, 2:51 PM: Jimmy making it sounds like Beats initiated the partnership with HTC.

Nov 3, 2011, 2:50 PM: Talking about the sex appeal of good speakers. To paraphrase: Beats: helping guys get laid.

Nov 3, 2011, 2:48 PM: Shout out to Dr. Dre (who's here). Beats was started with Jimmy saying to Dre: "Screw sneakers. Let's do speakers."

Nov 3, 2011, 2:47 PM: (Jimmy explaining the history that led to the Beats / HTC partnership.)

Nov 3, 2011, 2:45 PM: Jimmy Iovine on stage, from Beats.

Nov 3, 2011, 2:45 PM: The red branding of Beats does go pretty well with Verizon branding. Neat.

Nov 3, 2011, 2:43 PM: ...for Verizon, with Beats audio.

Nov 3, 2011, 2:43 PM: HTC Rezound!

Nov 3, 2011, 2:41 PM: This phone will offer the "Best size, best song experience." It's officially for Verizon.

Nov 3, 2011, 2:40 PM: HTC doing great this year. Brand quickly gaining traction. Number 1 in US smartphone sales last quarter.

Nov 3, 2011, 2:36 PM: Peter Chou, HTC CEO, on stage.

Nov 3, 2011, 2:35 PM: Talking heavily about Verizon. This is a Verizon "music" phone.

Nov 3, 2011, 2:34 PM: "a new phone" today. Singular.

Nov 3, 2011, 2:34 PM: HTC's Jason Mackenzie on stage.

Nov 3, 2011, 2:33 PM: Starting!

Nov 3, 2011, 2:33 PM: As you can see, there's a nice big Beats logo on screen. So far, things seem to be lining up nicely for the Rezound rumors to come true.

Nov 3, 2011, 2:25 PM: Verizon reps spotted!

Nov 3, 2011, 2:23 PM: We're seated and ready to go. (For a place called "Arena", it's a tiny venue.)