Cingular Reverting To AT&T Brand (Corrected)
This doesn't make sense...
I thought it was common knowledge that the AT&T brand was dropped in favor of Cingular because of AT&T's horrible reputation. To switch back to AT&T, after all the marketing Cingular's been doing, makes no sense at all. If I had to switch from Verizon, I wouldn't be inclined to use Cingular service, but I'd be far less inclined to use "AT&T" service.
I think the AT&T name itself was still held by AT&T regardless of the "wireless" at the end of it... This makes it all legal...
Brand Recognition/Eqity
You gotta remember that in the US & worldwide, ATT has huge recognition. Historically, for 100 years, T has been associated w/positive growth.
Over the last dozen years or so, those of us in the industry have recognized that they made many misguided decisions and mismanaged much of their wireline & wireless business operations.
However, much of the $16B SBC paid was for the value of the brand. So, it's not surprising that SBC would change their corp identity to ATT.
To extend a single brand across all of their operating divisions is smart brand management. In the case their wireless operation, it gets a bit weird: 1) they don't own that division 100% outright. 2) the brand was already in use, dropped, and now revived, in the wirel...
(continues)
Over the last dozen years or so, those of us in the industry have recognized that they made many misguided decisions and mismanaged much of their wireline & wireless business operations.
However, much of the $16B SBC paid was for the value of the brand. So, it's not surprising that SBC would change their corp identity to ATT.
To extend a single brand across all of their operating divisions is smart brand management. In the case their wireless operation, it gets a bit weird: 1) they don't own that division 100% outright. 2) the brand was already in use, dropped, and now revived, in the wirel...
(continues)
...or they could just buy up more stuff and have the Gov break 'em apart again...
Cing's New Slogan
Raising the Bar:
Well shifting it to the left a little,
Oh no wait actually a few steps backward!!
Well shifting it to the left a little,
Oh no wait actually a few steps backward!!
This can only mean one things for the guys at Cingular...
NEW SHIRTS! WOOOOOO LANDS END!
SHIRTTTSSS WOOOOOOOOOOOOOOOOOOOOOOOOO
yay im stoaked.
SHIRTTTSSS WOOOOOOOOOOOOOOOOOOOOOOOOO
yay im stoaked.
No Perry Ellis? Cheap bast**ds....
It's official
If BellSouth is letting this happen without any protest, expect something big on their part in the near future. One question though, "who in the he** does SBC/at&t think it is"? I just cant believe BellSouth is just letting this ride????? 😡
BLS is not a majority owner of Cingular, SBC/ATT is. It isn't like they have much say if the vote only required a simple majority. Maybe BLS sees the bad rep that Cingular is getting and is in favor of the change to try to turn Cingular around.
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