Mobile ESPN Plays College Football

I understand it is a huge ARPU booster and it is very profitable and I envy any sprint sales associate who has a customer want this data feature. (money in the pocket). But why??? I know sports nuts would like it, but it's just way too much. I am a nerd and want my phone to do everything, but now we are starting to teter totter into excess with cellphones. But kudos to Sprint for filling a .05% niche of customers who would purchase this package... 🙄