Citing increased penetration into key Hispanic markets and the ability to pursue a sub-brand service offering, research firm the Yankee Group is recommending that Verizon Wireless acquire regional wireless operator Leap Wireless International Inc.
"Acquiring Leap would dramatically increase Verizon's muscle in several key areas," explained Yankee Group research director Adam Zawel. "Leap would not only increase Verizon's market penetration into certain consumer markets, but also round out Verizon's overall service offering."

Zawel added that Leap would provide Verizon Wireless a more robust offering in Oklahoma and Arkansas, where Verizon Wireless has been somewhat hampered by spectrum constraints, but where Leap "maintains a healthy le...
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