Broadcast
Transmitting a single signal or data stream to many potential users simultaneously.
Traditional TV and radio are examples of wireless broadcast technology.
Most mobile phone technology is unicast instead of broadcast, because each user receives a different, dedicated signal. Unicast means one-to-one, while broadcast is one-to-many.
There have been attempts to bring limited broadcast services to phones, most notably for live television.
See: Unicast
Last updated Jul 13, 2012 by Rich Brome
Editor in Chief Rich became fascinated with cell phones in 1999, creating mobile web sites for phones with tiny black-and-white displays and obsessing over new phone models. Realizing a need for better info about phones, he started Phone Scoop in 2001, and has been helming the site ever since. Rich has spent two decades researching and covering every detail of the phone industry, traveling the world to tour factories, interview CEOs, and get every last spec and photo Phone Scoop readers have come to expect. As an industry veteran, Rich is a respected voice on phone technology of the past, present, and future.