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T-Mobile Re-Branding In Full Swing

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Sep 3, 2002, 5:04 PM   by (staff)

VoiceStream today officially begins a nationwide push to rebrand its wireless service with the T-Mobile moniker. New T-Mobile ads have no mention of the previous VoiceStream brand, which several analysts find unusual. Even more questionable, say analysts, is the carrier's push forward with its massive, expensive rebranding effort amid talks of parent Deutsche Telekom's possible sale of the U.S. unit to another carrier.

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