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RIM to Renew Focus on the Enterprise

Mar 29, 2012, 4:50 PM by Eric M. Zeman

Research In Motion CEO Thorsten Heins today said that part of the company's strategy moving forward will be to strengthen its focus on enterprise users. The company wants to be the de facto smartphone supplier for businesses that need secure, enterprise devices with management tools to oversee large fleets of devices. It is banking on its Mobile Fusion project, which can manage BlackBerry and non-BlackBerry devices, to help further this goal. The company also said that it will not try to be all things to be all people, and though it will make devices for consumers and the mass market, they will stand apart from its business-line devices. RIM noted that it is going to target volume shipments of entry-level smartphones in emerging markets to offset the loss of its high-end smartphone market share in the U.S. The company hopes sales of BlackBerry 7 devices will be able to keep the company afloat until it can bring BlackBerry 10 devices to market.

source: RIM

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Tofuchong

Mar 29, 2012, 6:28 PM

Hopes & Dreams

"It is banking on its Mobile Fusion project..."
"The company hopes sales of BlackBerry 7...."

Hopes and Optimism do not save a company. They need to release BB 10 NOW. They won't last.

HawkeyeOC

Tofuchong said:
"It is banking on its Mobile Fusion project..."
"The company hopes sales of BlackBerry 7...."

Hopes and Optimism do not save a company. They need to release BB 10 NOW. They won't last.

Release...
(continues)

T Bone

Releasing a half finished product that isn't ready to be released simply so you can say you released something is a really bad business strategy....as RIM found out last year with the Playbook....and Microsoft found out when it released Windows ME.......
(continues)

...

BBCello

There you have it folks. He talks about shareholders instead of making great products. If you concentrate on making great products then you will sell them and make money, thus, your share price will go up and make the shareholders happy. He seems b...
(continues)

Jayshmay

This country voted on "Hope and change" the last presidential election. Here we are over 3yrs later, look how far "hope and change" got us!!!

Your right! "Hope" doesn't translate to much in the real world.

bluecoyote

Mar 29, 2012, 6:25 PM

Stick a fork in RIM- they're done.

RIM is an embarrassment. They have literally no competitive advantage left aside from legacy security and network efficiency (which matters in developing countries, not so much here.)

"Sent from my Blackberry" is something you only see coming from large bureaucratic institutions where mid-level managers cling to their desks. I don't know of anybody who matters at any company I work with who still uses a Blackberry. The enterprise is rapidly switching to iOS (especially after the huge BB outages last year) , and no way in hell will RIM get them back.

What a damn shame. They had everything right. Then the Storm came out.

HawkeyeOC

Those advantages will keep them around worldwide until a competitor can do them better.

I love Apple and have many of their products but they have too many obvious shortcomings for me to keep an iPhone. I can't stand how much it wants to fight my A...
(continues)

T Bone

In 2011 RIM sold 50 MILLION Blackberry handsets worldwide....if that is a company on the brink of bankruptcy I only wish I could be doing that poorly....

...

Jarahawk

The Storm WAS a joke. Hmmmmm... Did Verizon kill RIM?

...

Jarahawk

Mar 29, 2012, 5:34 PM

Fat chance.

"The company hopes sales of BlackBerry 7 devices will be able to keep the company afloat until it can bring BlackBerry 10 devices to market."

I'm not going to lie. If the 9930 were FREE I would upgrade to it. Why the hell would I pay $200 on contract for it? I'll just sit tight and wait for BB10.

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