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Microsoft Fine-Tunes Marketplace Performance for Devs

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Jun 15, 2012, 7:37 AM by Eric M. Zeman

Microsoft recently explained that it has taken measures to speed up the time it takes to approve new applications and get them into the Marketplace for Windows Phones. The changes come in response to developer complaints that it was taking too long. Microsoft's Todd Brix said in a blog post that the company has tweaked some features to speed up Marketplace performance. For example, it removed unused app data from the Marketplace feed. Microsoft says this and other adjustments have improved the time to certify apps by 20% to 30% — or to about three or four days. Microsoft also took pains to improve the performance of the Apps Hub (especially with respect to load times), and to make it easier for developers to use unlocked phones. Last, Microsoft has expanded the number of countries in which developers can receive payment for advertising using Microsoft's ad solution. Microsoft said that it will continue to make changes and improvements to the Marketplace throughout the summer months.

Windows Phone Developer Blog »

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