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U.S. Cellular Reorganizes Executive Ranks

Jun 26, 2012, 5:54 PM by Eric M. Zeman

U.S. Cellular today announced sweeping changes to its executive team, which sees several new positions being created, as well as one elimination. First, the position of chief strategy and brand officer is being eliminated and Alan D. Ferber, who currently holds that role, has chosen to leave the company. David Kimbell will assume the new role of senior vice president, marketing and chief marketing officer in order to provide greater focus for marketing and brand management. Two other positions, one being the vice president, business strategy, and the other being vice president, multi-channel strategy and operations, will lead an integrated approach to enterprise business strategy and deliver a seamless and integrated customer experience across multiple channels, respectively. These last two roles have yet to be filled.

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Comments

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This forum is closed.

Jarahawk

Jun 26, 2012, 5:58 PM

*Yawn*

Wake me when these guys become relevant. Shouldn't one actually be a national carrier if one's name is 'U.S.' anything? Go acquire Alltel---whoops! Too late, huh?

Tofuchong

Dude, don't complain.

You don't see women from other planets in the Miss Universe competition, do you ? 😎

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