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RIM Rebrands App World Ahead of BlackBerry 10 Launch

Jan 21, 2013, 8:21 AM by Eric M. Zeman

Research In Motion today relaunched the web version of its application store with the new name "BlackBerry World." The revised storefront simplifies the look and feel, making it easier to browse and search for content. Beginning today, the web store can be used to download and install apps, and RIM said music and video content will be added later. RIM plans to update the device-based BlackBerry World experience, too, beginning with PlayBook tablets and eventually its BlackBerry smartphones. RIM is relaunching its BlackBerry smartphone platform on January 30, where the first new BlackBerry 10 handsets will be revealed.

BlackBerry World »

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marufio

Jan 24, 2013, 9:45 AM

Another marketplace or google play

Lets hope blackberry world is more like google play than windows marketplace.

KOL4420

Jan 21, 2013, 2:45 PM

Cute

I like the name. Lets see Apple sue them now LOL! xP.

I spoke to a Blackberry Rep on the inside. Looking foward to Blackberry 10 lets hope its as good as he explained it to be. 🙂

Haggard

Well he's not going to poop all over the brand he works for lol.

...

T Bone

"I like the name. Lets see Apple sue them now LOL! xP. "

This is Apple's world, we just live in it, they're suing Blackberry for trying to put their name on something Apple owns.

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