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BlackBerry Announces BBM Channels

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May 14, 2013, 9:47 AM by Eric M. Zeman

BlackBerry today announced a new piece of its BlackBerry Messenger platform called BBM Channels. It acts similar to social networks in that users can subscribe to channels, which are based on certain topics or brands, and receive updates when the channels have new content. Users can create their own channels and push updates to select groups of followers or users in a manner similar to Twitter. BlackBerry imagines that it will be best-used by companies and brands looking to connect with fans.

source: BlackBerry

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