T-Mobile Offering Break-Up Fee to More Subscribers
Jan 16, 2014, 5:34 PM by Eric M. Zeman
T-Mobile is expanding the availability of its ETF-reimbursement program to the customers of other, smaller carriers. Speaking to Re/Code, T-Mobile marketing chief Mike Sievert said the company will reimburse subscribers early termination fees if they come from regional carriers, such as U.S. Cellular and others, that require contracts. The deal provides potential customers with up to $350 per line to cover ETFs, and up to another $300 for device trade-ins. Additionally, T-Mobile expanded the number of handsets that it will accept as trade-ins to increase the appeal for consumers considering the jump. The program was first unveiled by T-Mobile during the recent Consumer Electronics Show.
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