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Google Snaps Up Facial Recognition Firm

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Jul 23, 2011, 9:01 AM by Eric M. Zeman

Google has acquired a Pittsburgh-based company called PittPatt that facial recognition technology for both pictures and video. Google has not announced what it intends to do with PittPatt, but it offers a number of services that rely on image/object recognition or offer ways to organize photos (Picasa) and video (YouTube). A statement on the PittPatt web site said, "It's a natural fit to join Google and bring the benefits of our research and technology to a wider audience. We will continue to tap the potential of computer vision in applications that range from simple photo organization to complex video and mobile applications." A Google spokesperson reiterated to the Wall Street Journal that it won't offer facial recognition services without strict privacy guards in place. The Journal reports that Google prepared facial recognition for its Goggles image-based search tool, but left the feature out. Terms of the acquisition were not disclosed.

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