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HTC Invests $300M in Beats by Dr. Dre to Improve Audio

Aug 11, 2011, 6:54 AM by Eric M. Zeman

HTC on Wednesday announced that it is investing $300 million to take a 51% majority stake in Beats by Dr. Dre, the headphone company. In addition to the investment, HTC and Beats by Dr. Dre said that are working together to bring Beats' sound technology to HTC's smartphones. They hope to launch a line of devices this fall that include Beats' enhancements. HTC CEO Peter Chou said in a press release, "We believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer's mobile experience, and audio is a critical part of that experience." The two companies didn't provide any real details on how exactly this will work, but believe the new line of Beats-enhanced smartphones will help HTC expand faster into the youth and accessories markets. Under the terms of the agreement, Beats by Dr. Dre will continue to operate independently, and its existing business partnerships will not be affected.

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planethulk

Aug 11, 2011, 9:34 AM

Great!

But does this mean my new HTC will be a pothead? Will Snoop or Slim Shady make a guest appearance on my phone? 🤣

Jayshmay

I'm still trying to figure out what exactly this is all about. HTC smartphones have a 3.5mm headphone jack anybody can buy a pair of Beats headphones and use them with any smartphone that has a 3.5mm headset jack.

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twoferflinching

this is just speculation at this point but i'm sure this will allow HTC phones to use audio drivers (or amp) written / produced by Beats to improve the sound quality ..

i would assume this would work the same way that Voodoo Sound does for Android...
(continues)

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iDont Care

Aug 12, 2011, 11:08 AM

Overrated, overhyped and overpriced

Anybody who buys beats is a sucker and an attention whore. They sound like $hit. Way too much bass and they use batteries?? Are you effin kidding me??? My $60 Sony MDR-V6s sound better. Don't fall for it!! Buy a quality product like Sennheiser

twoferflinching

most noise cancelling headphones or those with a built in amp use a battery...
just sayin'.

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skoobertdoo

I would say underrated considering Dr. Dre himself uses them. I remember Beats still were the $hit before Dr. Dre became the face of them. Very commonly used head set in the disc jockey industry.

planethulk

My friend's new Chrysler 300 has it and it's the best audio system in a car I've ever heard. It sounded even better than the 9 speaker Bose system in my uncle's Gallardo.

marufio

Aug 11, 2011, 12:07 PM

In other words.

HTC is overpaying to use a brand on their phone so more young people will buy it. Beats Technology is just a hip brand meant to deceive the youth.

island4prez

Beats makes the best headphones I have ever used. How is that a hip brand?

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planethulk

Man, I don't know about that claim. I'm pretty sure that Dre isn't one to try and eff over his audience.

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